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The Man Behind the Brand: AJ Fernandez - Cigar Craftsman

Posted by Ana Cuenca on May 06, 2019

If you love indulgent cigars that are full of flavor, a top cigar brand like AJ Fernandez is for you.

Steeped in family history and still run by the same tradition in which it began, this brand brings a trio of cigars in partnership with another top of the line brand. The result is a perfect experience.

Read more on the relationship, the history, and the Hoyo La Amistad Black below.

Top Cigar Brand: AJ Fernandez

Beyond doubt, the history of this top cigar brand informs the premium quality infused in every cigar. Started in San Luis, Cuba, by Andres Fernandez, AJ's grandfather, the company grows their own filler tobacco from seeds they curate themselves. They are proprietary to the company, and part of the proud tradition passed down through the family.

After Andres came Ismael Fernandez, AJ's father, who continued the commitment to tradition and taught AJ the technique and patience required to make praise-worthy cigars at their Tabacalera.

Now located in Esteli, Nicaragua, the family produces the same sophisticated cigars under the watchful eye of Abdel Yousef Fernandez. He manages the Tabacalera and continues to give a nod to the family history, with moves like reviving the discontinued San Lotano brand.

The Man Behind the Brand

Abdel was born in Cuba in March of 1979. He helped with the tobacco farm from the time he was a boy, one of the first things he can remember. It's in his blood, as tradition shows, and destiny picked him for the industry.

Growing up, AJ worked with the Godfather of Cuban tobacco, Alejandro Robaina. Robaina passed away in 2010, but his fields are still considered some of the best suppliers of tobacco in the world. And the tricks of the trade AJ learned from him live on in the brand today.

When he began growing tobacco, he leased fields. That got him up and running, but in 2004, AJ moved to Nicaragua. He knew that mountainside land grows the best tobacco.

He also wanted the chance to let it grow to maturity. Using young leaves isn't an option for him, and he doesn't take on any new client who asks him to use young tobacco to produce more cigars faster. He wants every cigar to be perfect (part of the reason he smokes one of every portfolio and format every day).

What does he do for fun? The cigar mogul doesn't have many hobbies. His sole interest is tobacco. On occasion, American football (not soccer) can take his attention away, but the young tobacco man is full of passion for the plant and his cigars-that doesn't leave time for much else.

Hoyo La Amistad Black

Hoyo La Amistad Gold and Hoyo La Amistad Silver were the first two installations of the cigar line from AJ Fernandez, teamed with Hoyo de Monterrey. This third cigar, Hoyo La Amistad Black, completes the trio, with a fitting Spanish name alluding to friendship.

It carries the excellence we've come to expect from Abdel's cigars. You can read a full review of the cigar with more details like smoking time and flavor notes through the entire cigar right here.

Best-Loved Cigars

If friendship in the cigar world means a partnership between two top cigar brands, we're on board. In particular, we'd love to see more full-flavor cigars like this Hoyo La Amistad line.

For more on the top cigar brand AJ Fernandez and others like it, check out the rest of our blog posts at Cuenca Cigars. Artisanal cigars like this are a luxury, which you can enjoy plenty more of when you join the Cigar of the Month Club.

➕ Why A.J Fernandez produce a Top Cigar Brand?

Beyond doubt, the history of this top cigar brand informs the premium quality infused in every cigar. Started in San Luis, Cuba, by Andres Fernandez, AJ's grandfather, the company grows their own filler tobacco from seeds they curate themselves. They are proprietary to the company, and part of the proud tradition passed down through the family.

(:1f3fa:)Who is the men behind this brand?

Abdel was born in Cuba in March of 1979. He helped with the tobacco farm from the time he was a boy, one of the first things he can remember. It's in his blood, as tradition shows, and destiny picked him for the industry. Growing up, AJ worked with the Godfather of Cuban tobacco, Alejandro Robaina. Robaina passed away in 2010, but his fields are still considered some of the best suppliers of tobacco in the world. And the tricks of the trade AJ learned from him live on in the brand today. When he began growing tobacco, he leased fields. That got him up and running, but in 2004, AJ moved to Nicaragua. He knew that mountainside land grows the best tobacco. He also wanted the chance to let it grow to maturity. Using young leaves isn't an option for him, and he doesn't take on any new client who asks him to use young tobacco to produce more cigars faster. He wants every cigar to be perfect (part of the reason he smokes one of every portfolio and format every day).


(:1f937:) What was the first collaboration AJ Fernandez had with a known brand name?

Hoyo La Amistad Gold and Hoyo La Amistad Silver were the first two installations of the cigar line from AJ Fernandez, teamed with Hoyo de Monterrey. This third cigar, Hoyo La Amistad Black, completes the trio, with a fitting Spanish name alluding to friendship.

(:1f441:)️ How AJ Fernandez become a best loved cigar maker?

If friendship in the cigar world means a partnership between two top cigar brands, we're on board. In particular, we'd love to see more full-flavor cigars like this Hoyo La Amistad line. For more on the top cigar brand AJ Fernandez and others like it, check out the rest of our blog posts at Cuenca Cigars. Artisanal cigars like this are a luxury, which you can enjoy plenty more of when you join the Cigar of the Month Club.